Product and Marketing Manager AFL in Axis Bank 2024 | Apply Now

• Role: Product and Marketing Manager AFL
• Experience: 0 – 1 years
• Salary: Not Disclosed
• Location: Mumbai
• Employment Type: Full Time, Permanent
• Education: UG: Any Graduate, PG: Any Postgraduate
• Company: Axis Bank

About Axis Bank

Axis Finance Limited (AFL), is considered one of India’s fastest-growing non-banking economic agencies (NBFCs) providing tailored financial answers to a huge variety of clients underneath wholesale, retail, and growing markets verticals. 

Product and Marketing Manager AFL Description

The Product & Marketing Manager for the AFL position requires a strategic philosopher with an ardor for sports advertising and advertising, a deep understanding of the AFL landscape, and the capability to govern more than one task simultaneously. The reason is to decorate the AFL logo, stress fan engagement, and increase sales through powerful product management and modern marketing strategies.

Key Responsibilities

Product Development and Management:

• Lead the improvement and enhancement of AFL products, which consist of products, virtual content material, memberships, and activities.
• Conduct market studies to discover trends, opportunities, and fan possibilities.
• Collaborate with format, manufacturing, and income organizations to make certain products meet high-quality requirements and marketplace calls.
• Manage product life cycles from concept to launch, making sure well timed and successfully transported.

Marketing Strategy and Execution:

• Develop and enforce complete advertising and marketing plans to promote AFL products and activities.
• Utilize a mixture of advertising and marketing channels which encompass virtual, social media, traditional media, and direct marketing to obtain target audiences.
• Oversee the creation of advertising and marketing materials, campaigns, and content fabric that align with the AFL brand and engage enthusiasts.
• Monitor and have a look at the overall performance of advertising and marketing campaigns, adjusting strategies as essential to optimize effects.

Brand Management:

• Maintain and decorate the AFL emblem’s photo and reputation through regular messaging and top-notch advertising and advertising and marketing efforts.
• Ensure all advertising sports activities adhere to logo tips and make more potent the league’s values and undertaking.
• Work carefully with AFL organizations and partners to align branding efforts across all structures and touchpoints.

Fan Engagement and Community Building:

• Develop tasks to increase fan engagement and loyalty, both online and offline.
• Create and manipulate community applications, fan golf equipment, and interactive studies that are part of fanatics with the AFL.
• Utilize social media and digital systems to foster a sense of network and preserve lovers’ knowledge and excitement about AFL sports.

Partnership and Sponsorship Management:

• Identify and stable sponsorship and partnership possibilities that align with the AFL’s dreams and decorate the fan’s enjoyment.
• Develop and control relationships with sponsors and partners, making sure mutual advantages and hit collaborations.
• Create activation plans for sponsors, integrating them into advertising campaigns and occasions.

Data Analysis and Reporting:

• Use facts analytics to measure the effectiveness of merchandise and advertising campaigns.
• Generate critiques on key ordinary performance indicators, imparting insights and guidelines for development.
• Stay knowledgeable approximately market traits, competitor sports activities, and customer behavior to inform strategic choices.

Product and Marketing Manager AFL Required Qualifications

Educational Background:

• A bachelor’s degree in marketing, business management, sports management, or a related challenge is needed.
• Advanced tiers or certifications in advertising or sports activities manipulation are tremendous.

Experience:

• A minimum of five years of experience in product management and advertising and marketing, ideally in the sports activities industry.
• Proven music record of achievement advertising campaigns and product launches.
• Ability to work collaboratively with move-useful companies and manipulate a couple of obligations concurrently.
• Passion for the AFL and a deep understanding of its way of existence, fanatics, and marketplace dynamics.

Work Environment

The Product & Marketing Manager, AFL, typically works in a place of work environment however might also even spend time at AFL events, meetings with partners, and community engagements. The function may also moreover require adventure and espresso weekend or nighttime paintings, especially during the AFL season and principal activities.

Career Path and Advancement

Starting as a Product & Marketing Manager gives me numerous possibilities for development inside the sports activities company. Success in this role can lead to better positions including Senior Marketing Manager, Director of Marketing, or perhaps govt roles in the AFL or other sports activities and sports businesses. Continuing training and staying up to date with cutting-edge advertising and marketing trends and technology will similarly enhance career potentialities.

Product and Marketing Manager AFL Compensation and Benefits

Salary:

• The income for a Product & Marketing Manager inside the AFL can vary from $80,000 to $100 and twenty,000 annually, counting on revel in average performance.
• Performance bonuses and incentives are often part of the compensation package deal.

Benefits:

• Comprehensive blessings programs usually consist of medical insurance, retirement plans, paid time off, and expert development possibilities.
• Additional perks may additionally encompass tickets to AFL video games, product reductions, and possibilities to attend extraordinary activities.

Apply Now: Product & Marketing Manager AFL

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