Social Media Executive At Pocket FM | Bengaluru

Social Media Executive | Full–time

As a Social Media Executive at Pocket FM, you’ll form the emblem’s digital presence by creating and managing attractive content material all through platforms. Your characteristic will contain strategizing, crafting posts, fostering community interactions, and reading ordinary overall performance metrics. You’ll collaborate with marketing, content fabric, and design teams to ensure alignment with Pocket FM’s challenge. Managing paid campaigns and staying updated on organizational developments are also key elements of the position. This function offers dynamic surroundings in which your creativity and strategic insights will assist force the goal of market engagement and growth for the platform.

Role: Social Media Executive

Company: Pocket FM

Location: Bengaluru, Karnataka 

Work Type: Full–time

Education: No Degree Mentioned

About Company

Pocket FM is on the main edge of reshaping the future of enjoyment through immersive audio storytelling. With a project to transform tales into powerful enjoyment research, the platform has constructed a network of over 130 million listeners who spend a mean of a hundred and fifteen minutes daily, with the full streaming time amounting to over 6.Five billion mins monthly. As a Social Media Executive at Pocket FM, you will be accountable for expanding the organization’s online presence, driving engagement, and growing the community through strategic social media sports.

Job Description

As a Social Media Executive at Pocket FM, you may manage and expand the emblem’s online presence using developing and executing social media techniques. Your responsibilities include growing and curating appealing content material, interacting with fans, coping with social media campaigns, and studying basic overall performance metrics. You will work carefully with the advertising and content material material groups to align with commercial enterprise dreams whilst fostering a robust on-line community. Creativity, conversation, and familiarity with systems like Instagram, Twitter, and Facebook are important to reach this function.

Key Responsibilities:

Social Media Strategy Development:

• Create and implement social media strategies that align with Pocket FM’s popular marketing targets.
• Develop campaigns tailor-made to unique audiences, with a focus on driving consumer engagement and emblem focus.
• Ensure that social media efforts are steady with Pocket FM’s mission of offering particular audio opinions.

Content Creation and Curation:

• Generate innovative content that resonates with Pocket FM’s target market, collectively with textual content, snsnapshotsand movies.
• Regularly replace Pocket FM’s social media platforms together with Instagram, Twitter, Facebook, and LinkedIn with enticing posts.
• Collaborate with internal teams to make sure that content fabric displays the brand’s identification and mission whilst being visually attractive.

Community Engagement and Interaction:

• Manage interactions with followers and listeners, respond to queries, and engage in online conversations.
• Foster a revel in community and belonging amongst fans by using encouraging comments, evaluations, and interactions.
• Handle direct messages, comments, and tag mentions in a well-timed and personable manner, performing due to the fact the voice of the brand.

Social Media Metrics and Analysis:

• Monitor the overall performance of social media efforts via diverse analytic equipment.
• Track key metrics that incorporate attain, engagement, impressions, and character feedback, offering insights on what content material resonates most.
• Use information to refine social media strategies, making enhancements primarily based mostly on overall performance traits.

Paid Social Media Campaigns:

• Manage social media advertising and marketing, which include boosting posts and going for walks-focused promotions.
• Develop and manipulate ad budgets to ensure charge-effective use of paid media resources.
• Work closely with the advertising crew to make certain that paid campaigns align with broader promotional strategies.

Competitor and Trend Analysis:

• Stay updated on business enterprise traits, platform updates, and rising social media tools.
• Perform competitor evaluation to discover potential possibilities for development in social media strategy.
• Bring smooth, revolutionary thoughts to Pocket FM’s social media campaigns by retaining up with corporation traits.

Qualifications and Skills:

Experience:

• 1-3 years of hands-on revel in social media control or digital advertising and advertising.
• Proven tune record of growing a social media following and improving engagement metrics throughout various systems.

Platform Knowledge:

• Strong familiarity with key social media structures which include Instagram, Twitter, Facebook, LinkedIn, and any others applicable to the audio amusement location.
• Understanding of every platform’s extremely good practices, set of rules changes, and opportunities for engagement.

Creativity:

• An innovative truth seeker who can generate unique content material fabric mind and campaigns that captivate and engage audiences.
• Comfortable working with visual and written content, bringing the collective layout and messaging that fits Pocket FM’s logo identification.

Writing and Communication:

• Strong writing and improving skills are crucial for developing compelling social media copy.
• Excellent communique capabilities to ensure smooth, concise, and attractive interactions with the audience.

Analytical Abilities:

• Music ability and interpret social media standard performance statistics, and information on the story behind the numbers.
• Provide actionable insights that result in continuous upgrades in social media overall performance.

Benefits at Pocket FM:

Professional Growth Opportunities:

Pocket FM fosters a culture of continuous getting to know, presenting sufficient possibilities for career boom and professional development.

Innovative Work Environment:

As a pioneer in audio entertainment, Pocket FM provides a dynamic and revolutionary workspace that encourages creativity and ahead-wondering thoughts.

Work-Life Balance:

The commercial enterprise business enterprise promotes a wholesome paintings-life balance with flexible working hours and a supportive team lifestyle.

Comprehensive Health Benefits:

Employees at Pocket FM get hold of comprehensive scientific medical health insurance, making sure their well-being is taken care of.

Collaborative Team Culture:

Pocket FM has a collaborative and inclusive environment wherein teamwork, concept-sharing, and open conversation are fairly valued.

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