- Role: Senior Brand Manager
- Experience: 3 – 8 years
- Salary: 25-30 Lacs P.A.
- Location: Bengaluru( Koramangala Industrial Layout )
- Company: Ola
About Ola Company
OLA is a vertically integrated mobility group across products (non-public mobility), offerings (trip-hailing and monetary services), and technology (cell, software, self-sustaining, artificial intelligence) and constructing sustainable mobility for the arena.
Senior Brand Manager Description
As a Senior Brand Manager at Ola, your role could embody strategic oversight and leadership in dealing with the brand’s notion and fairness. Here’s an in-depth description of what the role normally includes:
Senior Brand Manager Responsibilities
- Brand Strategy and Positioning: Develop and execute complete emblem techniques to decorate Ola’s brand positioning and differentiation inside the marketplace. Define and articulate Ola’s emblem identity, values, and messaging through various contact factors, including InApp, CLM, Social, Emailer, Performance Ads WhatsApp, etc.
- Driver Engagement: Design and implement initiatives to decorate driving force pride, retention, onboarding loyalty, etc. Collaborate with internal stakeholders (sales and class) to cope with drivers’ needs and concerns effectively. Work carefully with the team at the well-timed execution of the campaigns
- Customer Acquisition and Retention: Lead efforts to build recognition, interact, and preserve clients through impactful advertising and marketing campaigns and tasks throughout the category. Analyze purchaser insights and market traits to pick out possibilities for using purchaser increase throughout channels.
- Campaign Management: Conceptualize and execute included advertising campaigns across Inapp and other channels to force brand attention and engagement. Planning the comms monitoring campaign performance and optimizing strategies based on key metrics and insights.
- Cross-Functional Collaboration: Work intently with move-functional teams, together with class management, income, operations, and product, to align the various tasks with business goals and priorities. Collaborate with internal and external innovative agencies to broaden compelling brand assets and campaigns for all the classes.
- Market Research and Analysis: Work with an employer to conduct behavior marketplace research, competitor analysis, and purchaser research to benefit from insights into market dynamics and patron choices. Have data-driven techniques to song logo overall performance and degree the effectiveness of advertising and marketing projects.
Senior Brand Manager Roles
Brand Strategy Development:
- Develop and execute complete emblem strategies aligned with Ola’s usual business targets.
- Define the emblem’s positioning, messaging, and tone of voice throughout all touchpoints.
- Conduct marketplace studies and analysis to identify opportunities for logo increase
Campaign Management:
Led the development and implementation of integrated advertising campaigns that power logo consciousness and purchaser acquisition.
Collaborate with creative groups, agencies, and inner stakeholders to ensure campaign effectiveness
Brand Identity and Creative Development:
Manage the brand identity and ensure consistency across all communications.
Oversee the development of creative belongings, including advertising and marketing, digital content material, and collateral
Performance Monitoring and Analysis:
Monitor and analyze logo overall performance metrics, which include brand fitness, recognition, and notion.
Use statistics-pushed insights to optimize brand strategies and campaigns.
Stakeholder Management:
Work closely with cross-functional teams, including advertising, product, layout, and senior management, to align emblem techniques with enterprise desires.
Build and maintain relationships with outside partners, businesses, and providers.
Budget Management:
Manage the emblem advertising price range efficiently, ensuring green allocation of resources to achieve the most ROI.
Brand Compliance and Governance:
Ensure logo compliance and governance across all advertising and conversation activities.
Team Leadership:
Led, mentored, and developed a group of logo managers and professionals, fostering a collaborative and excessive-performance lifestyle.
Innovation and Adaptation:
Stay updated with enterprise developments and marketplace dynamics to pick out new opportunities and keep the emblem applicable
Crisis Management:
Develop strategies to manage emblem recognition in the course of crises, ensuring short and effective responses.
Senior Brand Manager Skills and Qualifications:
- Proven revel in as a logo supervisor or in a similar role, preferably in the technology or customer services industry.
- Strong expertise in emblem control ideas and advertising first-rate practices.
- Excellent management, conversation, and interpersonal competencies.
- Strategic philosopher with a creative mindset and a strong analytical capability.
- Bachelor’s degree in advertising and marketing, commercial enterprise management, or an associated subject (MBA favored).
Apply Now: Senior Brand Manager
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