Principal Engineer Ad Tech at Target 2024 | Apply Now

• Role: Principal Engineer Ad Tech
• Location: Karnataka
• Education/Qualification: Graduate or post graduate
• Years Of Exp: 4-12 Year’s
• Company: Target
• Job Type:Full Time

Position overview:Principal Engineer Ad Tech at Target

The function of a Principal Engineer Ad Tech at Target is a pivotal one, traumatic each strategic imaginative and prescient and fingers-on technical information. This role is at the heart of riding Target’s advertising generation initiatives, encompassing the layout, development, and implementation of present day ad tech answers that align with the organization’s enterprise goals. As a Principal Engineer, you may be instrumental in shaping the technological landscape that powers Target’s advertising structures, ensuring scalability, performance, and innovation.

Principal Engineer Ad Tech Key Responsibilities:

1.Architectural Leadership:

• Lead the design and structure of Target’s advert tech systems, making sure they meet excessive standards of reliability, scalability, and overall performance.
• Evaluate and advocate technology, equipment, and strategies that enhance the marketing platform’s abilities.
• Collaborate with pass-useful teams to broaden and preserve a strong era roadmap that aligns with business desires.

2.Technical Expertise and Development:

• Hands-on improvement of key additives of the ad tech stack, utilising excellent practices in coding, trying out, and deployment.
• Mentor and manual other engineers, fostering a culture of non-stop learning and improvement.
• Ensure extraordinary code thru code evaluations, computerized trying out, and adherence to software program improvement nice practices.

3.Innovation and Strategy:

• Identify rising developments in the advert tech area and check their capacity effect on Target’s technology stack and commercial enterprise approach.
• Drive innovation via exploring new technologies, methodologies, and practices which could enhance the effectiveness of Target’s advertising answers.
• Work intently with product managers, records scientists, and other stakeholders to translate enterprise wishes into technical requirements.

4.Operational Excellence:

• Oversee the deployment and operation of advert tech answers, ensuring they meet availability and overall performance SLAs.
• Implement monitoring, logging, and alerting systems to proactively pick out and address troubles within the advert tech infrastructure.
• Lead incident response and root reason analysis efforts to make sure fast decision of troubles and continuous improvement of systems.

5.Collaboration and Communication:

• Act as a liaison among engineering teams, product management, and enterprise stakeholders to make sure alignment and effective communique.
• Present technical ideas and solutions to both technical and non-technical audiences, fostering a shared information of desires and progress.
• Build sturdy relationships with outside partners, vendors, and the broader advert tech community to leverage nice practices and enterprise insights.

 Requirements:

Educational Background:

• Bachelor’s or Master’s degree in Computer Science, Engineering, or a associated discipline.

Experience:

• 10+ years of revel in in software engineering, with a significant element in advert tech or related domain names.
• Proven revel in in designing and building big-scale, excessive-overall performance advertising structures.
• Strong historical past in complete-stack improvement, such as experience with current programming languages (e.G., Java, Python, JavaScript) and frameworks.

Technical Skills:

• Deep knowledge of ad tech ecosystems, including programmatic advertising, actual-time bidding, and facts management platforms.
• Proficiency in cloud technology (e.G., AWS, Google Cloud) and microservices structure.
• Experience with massive statistics technology (e.G., Hadoop, Spark) and records warehousing answers.

Soft Skills:

• Excellent hassle-solving abilities and a strategic mind-set.
• Strong management and mentorship abilities.
• Effective communique skills, with the capacity to articulate complex technical ideas to diverse audiences.

Preferred Qualifications:

• Experience with AI/ML packages in ad tech, together with predictive modeling and target audience segmentation.
• Knowledge of privacy guidelines and their effect on advertising technology.
• Contributions to open-source advert tech projects or active participation in enterprise forums and conferences.

Impact and Opportunities:

As a Principal Engineer in Ad Tech at Target, you will have a profound impact on the enterprise’s advertising and marketing strategies and technological advancements. Your contributions will directly have an impact on how Target connects with its clients thru personalized and effective advertising campaigns. This function offers a completely unique possibility to paintings on the intersection of generation and commercial enterprise, riding innovations that form the destiny of retail advertising. Your know-how will no longer simplest enhance Target’s aggressive facet but additionally raise the overall client revel in.

Conclusion:

The Principal Engineer in Ad Tech is a visionary and technical leader who performs a vital function in advancing Target’s advertising and marketing abilities. This role demands a blend of deep technical knowledge, strategic wondering, and collaborative abilities to power innovation and operational excellence in Target’s ad tech atmosphere. If you are obsessed with leveraging technology to revolutionize advertising and beautify purchaser engagement, this role offers a dynamic and worthwhile profession course.

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