Product Marketing Manager IBM Cloud Pak for AIOps, The Product Marketing Manager for IBM Cloud Pak for AIOps performs a pivotal feature in articulating the product’s rate proposition and marketplace positioning. This function focuses on riding new consumer acquisition and pipeline generation through innovative advertising and marketing and advertising techniques. Responsibilities consist of dealing with product-degree advertising and marketing, translating complex technology into compelling narratives, and participating with pass-useful groups globally. Success is measured via metrics like customer retention, marketplace phase percentage, and analyst scores. The characteristic calls for now not much less than 6 years of revel in B2B tech advertising, with a robust knowledge of automation software program programs and move-to-marketplace techniques.
Role: Product Marketing Manager
Company: IBM
Location: Bengaluru, Karnataka
Work Type: Full–time
Education: No Degree Mentioned
Product Marketing Manager Cloud Pak for AIOps
The Product Marketing Manager for IBM Cloud Pak for AIOps plays a key role in driving the go-to-market strategy for IBM’s AI-driven IT operations platform. This position involves creating and executing marketing plans that highlight the product’s capabilities in automating IT operations, enhancing productivity, and reducing downtime. The role requires deep expertise in AIOps, competitive positioning, and customer insights to craft compelling messaging and campaigns. Working closely with sales, product, and technical teams, the manager develops materials that communicate product value, support sales enablement, and drive customer engagement to accelerate IBM Cloud Pak for AIOps adoption in the market.
About Company
IBM is a worldwide leader in generation and innovation, devoted to improving business enterprise, society, and the human situation. With a rich record of groundbreaking achievements, IBM continuously shapes destiny through cutting-edge technology together with Hybrid Cloud and AI. The employer fosters a collaborative painting environment, encouraging employees to think creatively and treat complicated annoying situations. IBM’s Marketing, Communications, and Corporate Social Responsibility (MCC) group plays an important position in defining the logo and taking pictures of market hobbies, using meaningful conversations with customers, companions, and the media.
Role and Responsibilities
- Positioning and Branding:
Serve as a product advertising and marketing and advertising champion for IBM Cloud Pak for AIOps.
Articulate IBM’s marketplace role and value proposition to beautify emblem visibility.
- Market Engagement:
Engage with international groups, clients, and partners to foster relationships.
Drive marketplace share boom via compelling advertising and advertising techniques.
- Product Marketing Leadership:
Manage product-degree advertising efforts focused on pipeline era and patron acquisition.
Translate technical offerings into impactful advertising narratives.
- Performance Measurement:
Evaluate fulfillment via metrics like consumer retention, market percent, and NPS.
Identify opportunities and competitive differentiators via facts evaluation.
- Collaboration:
Work go-functionally with Marketing, Product Management, Sellers, and Business Partners.
Act due to the fact the launch linchpin coordinates internal help for product launches.
- Customer Engagement:
Participate in client conversations at some point of events and online structures.
Maintain a lively function in know-how patron goals and opportunities.
Skills Required
Minimum of 6 years in Product or B2B Marketing in the generation region.
Proven to enjoy developing complete advertising enterprise plans.
Strong interest in automation software program applications and their market packages.
Excellent communication abilties for collaboration with numerous teams.
Ability to control a couple of responsibilities in a dynamic surroundings.
Preferred Technical and Professional Expertise
Benefits at IBM
Flexible Work Arrangements: Hybrid artwork alternatives bearing in thoughts a balanced artwork-life integration.
Professional Development: Opportunities for non-stop studying and profession increase through education and mentoring.
Health and Wellness Programs: Comprehensive fitness benefits inclusive of clinical, dental, and fitness assets.
Diversity and Inclusion Initiatives: Commitment to fostering a various and inclusive place of job for all employees.
Retirement Savings Plans: Competitive retirement plans with matching contributions to help employees regular their financial destiny.
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