- Job Title: Jobs for Social Media Manager
- Company: Pearson
- Degree: Any Graduate Can Apply
- Salary: $70,000 – $75,000 a year
- Location: Boston, MA 02133
- Experience: Freshers/Experienced Both Eligible
Company Overview:
Pearson is an international training organization that gives mastering materials, certifications, assessments, and different educational services to learners of every age.
With a project to help people make developments in their lives through studying, Pearson is dedicated to innovation, accessibility, and outstanding schooling. As we continue to enlarge our digital footprint and interaction with novices globally, we’re seeking out a talented Social Media Manager to enroll in our group.
Jobs for Social Media Manager:
As the Social Media Manager at Pearson, you’ll be answerable for growing and imposing social media strategies to boost logo recognition, force engagement, and assist advertising and advertising tasks throughout various systems.
You will play a pivotal characteristic in shaping our online presence, fostering sizeable connections with our audience, and amplifying our educational offerings. This function requires an innovative thinker with a passion for education and a deep understanding of social media developments and first-rate practices.
Key Responsibilities:
- Strategy Development: Collaborate with marketing, content material, and product agencies to enlarge comprehensive social media techniques aligned with agency goals and target market demographics. Stay updated on enterprise tendencies and competitor sports to discover new opportunities for engagement.
- Content Creation: Generate attractive and relevant content fabric for social media systems, which include however now not confined to Facebook, Twitter, Instagram, LinkedIn, and YouTube. Create a diverse range of content cloth formats, which include articles, movement pics, infographics, and interactive posts, to enchant awesome target market segments.
- Campaign Management: Plan and execute social media campaigns to help product launches, promotional sports, activities, and different advertising projects. Collaborate with bypass-realistic groups to make certain seamless execution and alignment with campaign goals.
- Analytics and Reporting: Track key usual overall performance signs (KPIs) together with reach, engagement, conversion, and sentiment to evaluate the effectiveness of social media efforts. Use records insights to optimize content cloth technique, discover regions for improvement, and tell decision-making.
- Paid Social Advertising: Manage paid social advertising and advertising and marketing campaigns, which include fee variety allocation, focused on, advert creation, and ordinary performance optimization. Leverage advanced centered on options and A/B trying out to maximize ROI and strain conversions.
- Brand Voice and Guidelines: Maintain logo consistency across all social media channels, making sure of adherence to logo voice, fashion tips, and messaging ideas. Collaborate with internal stakeholders to expand and update social media regulations and approaches as needed.
- Stay Updated: Stay abreast of rising social media platforms, abilities, and technology to discover new possibilities for innovation and audience engagement. Continuously studies and percentage nice practices with the crew to pressure non-stop development.
Qualifications and Skills:
- Bachelor’s degree in Marketing, Communications, or a related situation.
- Proven revel in as a Social Media Manager or similar feature, ideally within the training or e-studying enterprise.
- In-depth records of social media structures, analytics systems, and social listening techniques.
- Excellent written and verbal communication skills, with a keen eye for element and creativity.
- Strong project management abilities, with the capacity to multitask and prioritize in a short-paced environment.
- Proficiency in social media manipulation devices (e.g., Hootsuite, Buffer, Sprout Social) and content material introduction software software (e.g., Adobe Creative Suite).
- Experience in paid social marketing, including advertising and marketing marketing campaign setup, optimization, and overall performance evaluation.
- Familiarity with seek engine advertising thoughts and content material optimization strategies.
- Passion for schooling and a commitment to selling lifelong reading.
Benefits:
- Competitive revenue and blessings package
- Opportunities for professional improvement and professional boom
- Flexible artwork arrangements
- Dynamic and collaborative painting environment
- Impactful function in shaping the future of schooling
How To Apply:
If you are excited about the possibility of becoming a member of an international leader in education and making a difference in the lives of novices globally, we encourage you to apply for the Social Media Manager function at Pearson.
Please submit your resume, collectively with a cover letter highlighting your relevant revel in and why you are obsessed with this function, to [insert contact information]. We look forward to paying attention to you!
At Pearson, we consider that getting to know is a lifelong adventure, and we’re committed to fostering a numerous and inclusive place of business in which everybody can thrive. We have fun variety and are proud to be an equal opportunity employer. Join us in shaping the destiny of education and inspiring beginners around the sector.
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