Job Title: Digital Marketing Specialist
Company: Epiq Systems
Degree: Bachelor’s degree in Marketing, Communications, or a related field
Location: Phoenix, AZ
Experience: Minimum of three years in an email marketing role
Employment Type: Full-Time
Salary: $63,156.00 – $76,156.00 annually
Epiq Systems hiring Digital Marketing Specialist to sign up for our dynamic marketing organization. In this feature, you may be answerable for building, coping with, and executing e-mail advertising and advertising campaigns for an international law business enterprise. You will oversee the entire advertising and marketing campaign production device, from e-mail creation and target market segmentation to landing web page improvement and usual overall performance reporting.
Key Responsibilities
As a Digital Marketing Specialist, your primary responsibilities will include:
- Campaign Planning and Execution: You are probably responsible for the planning, execution, and size of electronic mail marketing campaigns. This consists of developing landing pages that align with our marketing and advertising and advertising strategies and goals.
- Email Creation and Management: Utilize electronic mail company structures, ideally Vuture, to gather and deliver emails. You may even create, edit, and post content material fabric on landing pages with the usage of a content manipulation gadget, with Sitecore being the favored platform.
- Audience Segmentation: Develop effective goal market segmentation and focus on strategies to optimize email listing construction and enhance the advertising marketing campaign’s normal general overall performance.
- Performance Reporting: Proficiently analyze e-mail average performance metrics and provide comprehensive reports. You may additionally even offer individual training and guidance while making sure of adherence to electronic mail regulations and outstanding practices.
- Conversion Rate Optimization: Assess and advocate techniques to decorate conversion charges. Conduct A/B finding out to decorate key widespread ordinary overall performance symptoms (KPIs), collectively with lowering unsubscribe costs and bounce costs at the same time as growing open and click on-thru charges.
Job Requirements
To be successful in this feature, you want to have the following qualifications:
- Experience: A minimum of 3 years of experience in an e-mail marketing role, making use of various e-mail carrier structures, with Vuture being favored. Experience in building touchdown pages’ and inner content material manipulation structures, particularly Sitecore is likewise required.
- Project Management Skills: You must have robust task management talents and the functionality to artwork internal tight turnaround times even while keeping the very first-rate degree of notable assurance for each undertaking.
- Communication Skills: Excellent written verbal exchange skills are crucial for crafting compelling electronic mail content material and taking part with crew members and stakeholders.
- Attention to Detail: Exceptional interest in the element is critical in making sure that each advertising marketing and marketing substance is accurate and aligned with our brand requirements.
Equal Opportunity Employer
Epiq Systems is devoted to identical employment opportunities and does now not discriminate closer to any applicant or worker based totally on race, religion, ethnicity, shade, sex, sexual orientation, gender identification or expression, marital reputation, age, national beginning, incapacity, veteran repute, or some distinct protected category beneath applicable law. We additionally take affirmative movement to sell range and inclusion internal our personnel.
If you are obsessed with virtual marketing and keen to make an impact in a dynamic environment, we invite you to apply for the Digital Marketing Specialist role at Epiq Systems. Join us in our task to supply superb issuer and modern solutions to our customers!