Regional Retail Marketing Manager | 13-23 Lacs P.A.
The Regional Retail Marketing Manager at Whirlpool Corporation is accountable for riding secondary income and improving consumer experiences across retail channels. This position entails managing relationships with alternate companions, overseeing visible vending, and executing advertising communications. Key duties include developing the field force, dealing with media sports, and making sure of strong brand visibility. Candidates have to have an MBA, 6-eight years of retail advertising revel in, and proficiency in Tamil and English. Join Whirlpool, an international chief in home appliances, to make contributions to modern answers and impactful advertising and marketing techniques.
Role: Regional Retail Marketing Manager
Company: Whirlpool
Salary: 6 – 9 years
Salary: 13-23 Lacs P.A.
Location: Chennai
About Whirlpool Corporation
Whirlpool Corporation (NYSE: WHR) is a worldwide leader in kitchen and laundry home equipment, dedicated to improving life at domestic and provoking generations with its esteemed brands. The agency’s portfolio includes iconic manufacturers which include Whirlpool, KitchenAid, JennAir, Maytag, Amana, Brastemp, Consul, and InSinkErator. In 2023, Whirlpool stated an annual income of about $19 billion, with a group of workers of 59,000 employees and fifty-five manufacturing and technology studies facilities internationally. For more records, visit WhirlpoolCorp.com.
Job Description
Whirlpool Corporation is seeking a Regional Retail Marketing Manager to force secondary income, optimize useful resource use, and beautify patron reports throughout retail channels. Key responsibilities consist of managing relationships with change companions, overseeing visible merchandising, and executing advertising and marketing communications. The role additionally entails developing the sector force, dealing with media activities, and ensuring brand visibility. Ideal candidates need to have an MBA, 6-8 years of enjoy in retail advertising, and skillability in Tamil and English. Join Whirlpool, a main worldwide appliance business enterprise, to innovate and encourage home dwelling.
The Regional Retail Marketing Manager at Whirlpool Corporation is a pivotal function targeted at driving secondary income, optimizing useful resource allocation, and improving client revel across diverse retail channels. This function entails several strategic and operational duties, which include:
Role & Responsibilities
Secondary Sales Drive: Oversee secondary income sports, maintain product mix, and drive month-to-month sell-outs from key retail outlets to maximize marketplace percentage.
Relationship Management: Cultivate sturdy relationships with alternate companions, vendors, and sales teams to ensure efficient aid usage.
Capability Development: Enhance the talents of the sphere force to improve purchaser stories throughout channels.
Workforce Management: Monitor and evaluate the performance and hygiene of a massive workforce to track key enter and output regions.
Marketing Communications: Design and execute Below-the-Line (BTL) marketing communications to boost emblem presence and engagement.
New Store Initiatives: Identify new Exclusive Brand Outlets (EBOs), oversee save introduction, and manipulate the brand new channel’s commercial enterprise responsibilities.
Visual Merchandising: Ensure visible vending requirements are maintained at twice the level of Retail Executive (RE) outlets for a stepped-forward appearance and experience.
Training & Development: Provide training and development for Direct Sales Officers (DSOs), Marketing Teams (MT), and Trade Partners (TP) through diverse schooling applications.
Retail and Trade Marketing Activities: Design and put in force retail and exchange marketing techniques to decorate brand visibility and marketplace penetration.
Media Management: Manage media-associated sports, which include radio, print, and outdoor advertising.
Brand Visibility: Ensure excessive logo visibility both in-save and externally through effective logo conversation and activation initiatives.
Vendor Management: Oversee companies associated with advertising activities to ensure quality and efficiency.
Retail Executive Management: Manage the recruitment, overall performance, and incentive systems of Retail Executives (REs).
Talent Pool Creation: Identify and create a talent pool to address a massive team of workers amidst high attrition charges.
Key Performance Indicators
Volume and Value Targets: Achieve sales targets for Retail Executives in terms of volume and value.
Brand Visibility: Monitor and decorate in-keep and out-shop emblem visibility.
Budget Management: Efficiently manipulate the price range allocated for exchange advertising and Retail Executive activities.
Brand Shop Management: Oversee the control of brand shops to ensure alignment with agency standards.
Brand Communication: Drive brand visibility through effective communication and activation initiatives.
Preferred Candidate Profile
Education: MBA (Full-time) is required.
Experience: 6 to eight years of applicable experience in retail and exchange advertising and marketing.
Languages: Proficiency in Tamil and English is crucial.
Benefits at Whirlpool
Comprehensive Health Benefits: Whirlpool gives massive health coverage, along with medical, dental, and vision coverage.
Competitive Salary and Incentives: Enjoy a competitive earnings bundle with performance-primarily based incentives.
Career Development: Access to ongoing schooling and professional development opportunities to develop your profession.
Work-Life Balance: Flexible operating preparations and beneficiant go-away rules to assist a balanced lifestyle.
Diverse and Inclusive Culture: Work in a supportive surroundings that values diversity and encourages personal and professional boom.
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