- Role: Performance Marketing
- Experience: 2 – 7 years
- Salary: 8-18 Lacs P.A.
- Location: Bengaluru
- Company: Ola
About Ola Company
The Ola app gives mobility answers by connecting clients to drivers and an extensive range of vehicles bikes, auto-rickshaws, metered taxis, and cabs, permitting comfort and transparency for loads of hundreds of thousands of purchasers and over 1.5 million driving force companions.
Performance Marketing Description
As a Performance Marketing Manager at Ola, you may play a critical function in driving user acquisition, engagement, and revenue boom via effective performance marketing strategies. You will be accountable for planning, executing, and optimizing campaigns across various virtual channels to gain key overall performance signs (KPIs) and commercial enterprise objectives.
We are searching for a consequences-pushed Performance Marketing Manager to join our advertising and marketing crew. The best candidate can be accountable for growing, executing, and optimizing virtual advertising campaigns to power performance and obtain business goals.
Performance Marketing Responsibilities:
- Develop and execute performance advertising techniques to power consumer acquisition, engagement, and sales increase.
- Manage quit-to-stop campaign planning, implementation, and optimization across digital channels, which include however not constrained to paid search, display marketing, social media, and e-mail advertising.
- Utilize data-pushed insights to investigate campaign overall performance, become aware of areas for improvement, and put into effect optimizations to fulfill KPIs.
- Collaborate with move-purposeful teams, which includes creative, product, and analytics, to ensure alignment on advertising objectives and strategies.
- Stay up to date about the enterprise traits, aggressive panorama, and rising advertising technology to pressure innovation and preserve an aggressive part.
- Monitor and file on key overall performance metrics, supplying regular updates to leadership on the effectiveness of advertising and marketing campaigns.
- Work closely with outside organizations and vendors to optimize the marketing campaign’s overall performance and make certain alignment with Ola Mobility’s emblem pointers.
- Develop and put into effect performance advertising and marketing techniques throughout diverse digital channels
- Manage and optimize paid seek, social media, display, and email marketing campaigns
- Monitor and examine the marketing campaign’s overall performance and the usage of analytics equipment
- Generate exact performance reports and offer actionable insights
- Conduct A/B trying to optimize campaign elements
- Allocate and control marketing budgets
- Work carefully with creative teams to increase compelling advert creatives
- Stay up to date with today’s developments and first-class practices in virtual advertising
Performance Marketing Qualifications
- Bachelor’s degree in Marketing, Business, or associated field
- three+ years of revel in performance advertising or virtual advertising
- Proficient in Google Ads, Facebook Ads Manager, and internet analytics gear
- Strong analytical capabilities and ability to derive actionable insights
- Excellent communique and organizational capabilities
- Experience with A/B checking out and conversion fee optimization
- Educational Background: Bachelor’s degree in Marketing, Business, or a related discipline. Advanced certifications (e.g., Google Ads Certification, Facebook Blueprint) are superb.
Performance Marketing Skills
- Technical Skills: Proficiency in virtual advertising and marketing platforms (Google Ads, Facebook Ads Manager, and so forth.). Strong knowledge of search engine marketing and SEM principles. Experience with web analytics gear (e.g., Google Analytics, Adobe Analytics).
- Analytical Skills: Strong records analysis and interpretation abilities. Ability to derive actionable insights from complex statistics sets. Proficiency in A/B checking out and conversion fee optimization.
- Communication Skills: Excellent verbal and written communique talents. Ability to give complex facts truly and persuasively.
- Organizational Skills: Strong venture management and organizational abilities. Ability to manage a couple of campaigns and initiatives simultaneously.
- Creative Skills: Ability to collaborate with innovative teams and offer optimistic remarks. Strong eye for layout and expertise in what makes effective advert creatives.
Career Path
- Entry-Level: Digital Marketing Specialist, PPC Specialist, Social Media Advertiser
- Mid-Level: Performance Marketing Manager, Digital Marketing Manager
- Senior-Level: Senior Performance Marketing Manager, Director of Marketing, Chief Marketing Officer (CMO)
Tips for Success
- Data-Driven Approach: Always base your choices on records and insights.
- Continuous Learning: Stay updated with cutting-edge virtual advertising and marketing traits and tools.
- Collaboration: Work closely with move-useful groups to ensure cohesive marketing efforts.
- Budget Optimization: Continuously monitor and optimize financial allocation to maximize ROI.
- Creative Testing: Regularly check new advert creatives and strategies to find what works exceptionally.
To Apply: Please send your resume and cover letter to [email address].
Apply Now: Performance Marketing
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