Regional Retail Marketing Manager | 13-23 Lacs P.A.
The Regional Retail Marketing Manager at Whirlpool Corporation is chargeable for using profits, coping with key retail relationships, and improving logo visibility. This role includes executing advertising and marketing and advertising strategies, optimizing assets, and developing new shops to attain profit objectives. The manager may even oversee provider relationships, manipulate budgets, and ensure powerful brand communication through several channels. A key recognition is probably on schooling and growing location teams to deliver extraordinary client evaluations. The fine candidate should have an MBA, 6-8 years of applicable revel in, and fluency in Tamil and English.
Role: Regional Retail Marketing Manager
Company: Whirlpool
Experience: 6 – 9 years
Salary: 13-23 Lacs P.A.
Location: Chennai
About Company
Whirlpool Corporation (NYSE: WHR) is a worldwide chief in kitchen and laundry home devices, devoted to enhancing life at home with diverse progressive services and products. The corporation operates a sturdy portfolio of famous manufacturers, inclusive of Whirlpool, KitchenAid, JennAir, Maytag, Amana, Brastemp, Consul, and InSinkErator. With a determination to sustainability and technological development, Whirlpool Corporation stated about $19 billion in annual earnings for 2023, supported using a worldwide group of workers of fifty 9,000 employees and fifty-five manufacturing and generation studies centers. More facts may be determined at WhirlpoolCorp.com.
Job Description:
The Regional Retail Marketing Manager at Whirlpool Corporation is a strategic feature designed to force secondary earnings, control key retail relationships, and enhance logo visibility throughout channels. This position is important for the improvement and execution of advertising and trade techniques that align with Whirlpool’s dreams of maximizing market percentage and making sure an advanced customer enjoys. The feature entails a combination of income force, courting control, and capability development to help income corporations and carriers efficaciously.
Key Responsibilities:
Sales and Channel Management:
- Drive secondary sales to ensure the fulfillment of amount and price goals all through key stores.
- Maintain a balanced product combination and manage month-to-month promote-outs to maximize marketplace percent.
- Identify and enlarge new Exclusive Brand Outlets (EBOs), collectively with store advent and company method execution.
Relationship and Team Management:
- Foster sturdy relationships with trade companions, providers, and income groups to align on resource allocation and optimize usage.
- Manage the overall performance of Retail Executives (REs) through hiring, overall performance evaluation, and incentive control.
- Develop and enforce training programs for area teams (DSOs/MT/TP) to decorate patron stories throughout channels.
Marketing and Branding Initiatives:
- Design and execute below-the-line (BTL) marketing communications to power logo visibility and engagement.
- Lead retail and exchange marketing sports to enhance logo presence in the shop and outshop environments.
- Oversee media manipulation, such as radio, print, and outside advertising, to assist advertising and marketing and marketing campaigns.
Vendor and Budget Management:
- Manage seller relationships for advertising and advertising sports, ensuring cost-powerful execution and excellent output.
- Oversee the rate range for exchange advertising and retail executive sports, ensuring maximum useful allocation of assets.
- Develop and manipulate brand visibility obligations, ensuring a sturdy presence each in-keep and out-store.
Performance and Process Optimization:
- Conduct everyday opinions and maintain hygiene necessities in the course of a large workforce to screen key enter and output metrics.
- Identify expertise in the group and create a talent pool to manipulate the body of workers” necessities in a high attrition environment.
- Ensure excessive requirements of visual merchandising (VM) to decorate the appearance and sense of retail areas, particularly in non-Exclusive Brand Outlets.
Key Performance Indicators (KPIs):
- Achievement of quantity and fee targets by Retail Executives.
- Effective emblem visibility, every in-shop, and out-keep.
- Efficient price range management for alternate advertising and retail government activities.
- Successful logo store management and execution of activation tasks.
Preferred Candidate Profile:
Education: MBA (Full-time) from a reputed institution.
Experience: 6 to eight years in retail marketing or related fields.
Language Proficiency: Fluency in Tamil and English is vital.
Benefits at Whirlpool Corporation
Comprehensive Health and Wellness Programs: Whirlpool offers several fitness blessings, which include medical, dental, and vision coverage, making sure employees and their households are nicely cared for.
Employee Development and Training: The enterprise organization invests closely in professional improvement, offering several schooling packages, workshops, and non-prevent studying opportunities to assist personnel increase their careers.
Work-Life Balance: Whirlpool promotes a wholesome paintings-lifestyles balance with flexible walking hours and artwork-from-domestic alternatives, allowing personnel to manipulate their private and expert lives effectively.
Retirement and Financial Planning: Employees have to get admission to aggressive retirement economic savings plans, which incorporate a 401(okay) with the organization in form, in addition to financial planning assets to help regular their economic future.
Employee Discounts and Perks: Whirlpool employees revel in discounts on a giant variety of products from the corporation’s logo portfolio, as well as diverse perks and reductions with associate agencies.
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