Role: Senior Branding Executive
Company: Vivo
Experience: 2 – 5 years
Salary: 3.5-4.5 Lacs P.A.
Location: New Delhi
Vivo Company
Vivo is a Chinese purchaser electronics and cellphone producer centered in Dongguan, Guangdong. Established in 2009, the organization has rapidly won prominence inside the global phone marketplace, offering a wide variety of modern gadgets that emphasize pictures, design, and performance. Vivo is thought for its dedication to research and improvement, constantly introducing contemporary generation and capabilities to beautify user experience. With a focal point on younger developments and way of life branding, Vivo ambitions to provide customers with fantastic, fashionable smartphones at aggressive fees. The enterprise additionally emphasizes sustainability and social responsibility in its operations and product improvement.
Senior Branding Executive Job Description
The function of a Senior Branding Executive is vital in shaping and promoting the emblem’s identity and cost within the market. This position encompasses various responsibilities, inclusive of brand method development, campaign management, market research, and move-useful collaboration. Successful applicants will possess robust strategic thinking, creative talents, and the capability to analyze records to power branding tasks efficiently.
Senior Branding Executive Roles
- Brand Strategy Development: Create and enforce effective brand techniques to beautify emblem recognition and equity.
- Market Research: Conduct research to recognize marketplace tendencies, purchaser behavior, and competitive landscape.
- Campaign Management: Plan and execute branding campaigns throughout various channels.
- Content Creation: Develop compelling content for advertising materials, social media, and marketing.
- Cross-functional collaboration: Work with unique departments to make certain emblem consistency and alignment with commercial enterprise dreams.
Senior Branding Executive Responsibilities
- Brand Positioning: Define and articulate the brand’s specific cost proposition in the marketplace.
- Creative Direction: Oversee the innovative method for branding tasks, together with visual and verbal branding elements.
- Performance Analysis: Monitor and analyze the effectiveness of branding campaigns and tasks.
- Budget Management: Manage the branding budget and allocate resources efficiently.
- Stakeholder Engagement: Collaborate with stakeholders, along with income, advertising, and product teams, to make certain emblem alignment.
- Market Trends: Stay up to date on enterprise traits and competitors to perceive possibilities for logo growth.
- Consumer Insights: Gather and analyze consumer comments to inform branding techniques.
- Event Management: Plan and execute emblem events and promotions to boost visibility.
- Digital Marketing: Leverage digital advertising strategies to beautify logo presence online.
- Brand Guidelines: Develop and hold brand hints to ensure regular messaging and visual identity throughout all structures.
Senior Branding Executive Skills
- Strategic Thinking: Ability to increase lengthy-time period branding strategies aligned with commercial enterprise desires.
- Creative Skills: Strong innovation and layout sensibility to manual branding tasks.
- Analytical Skills: Proficiency in studying information and overall performance metrics.
- Communication: Excellent verbal and written verbal exchange skills.
- Project Management: Ability to manipulate multiple initiatives and meet closing dates.
- Collaboration: Strong interpersonal capabilities for working with move-functional teams.
- Digital Marketing: Knowledge of virtual advertising tools and platforms.
- Problem-Solving: Strong trouble-fixing abilties to address branding challenges.
- Market Awareness: Understanding of marketplace developments and consumer conduct.
- Attention to Detail: High attention to elements in branding execution and messaging.
Education and Qualifications
- Bachelor’s Degree: Degree in Marketing, Business Administration, or a related area.
- Experience: 3-5 years of revel in branding, advertising, or associated roles.
- Portfolio: Proven track record of hit branding campaigns and initiatives.
- Technical Skills: Proficiency in layout software programs (e.g., Adobe Creative Suite) is a plus.
- Communication Skills: Strong written and verbal conversation abilties.
- Project Management: Experience in managing projects and taking part with teams.
- Analytical Skills: Familiarity with information evaluation gear and methodologies.
- Adaptability: Ability to evolve to changing market conditions and traits.
- Cultural Awareness: Understanding of cultural nuances in branding.
- Continuous Learning: Commitment to staying up to date on branding and advertising traits.
Senior Branding Executive Benefits
- Competitive Salary: Attractive repayment programs.
- Health Insurance: Comprehensive clinical, dental, and vision coverage.
- Career Development: Opportunities for expert increase and advancement.
- Work-Life Balance: Flexible working hours and faraway work options.
- Employee Discounts: Discounts on organization products and services.
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