Role: Lead Consumer Insights
Company: Glance
Experience: 3 – 5 years
Salar: Not Disclosed
Location: Bengaluru
About Company
Glance covers testimonies from everywhere in the world, on topics that incorporate Games, Travel, Fun Facts, Fitness, Entertainment, Sports, and News. If you want it, Glance has it! Never miss and replace approximately something with Glance at your fingertips.
Lead Consumer Insights Job Description
The Lead, Consumer Insights is a strategic position focused on know-how customer behavior and options to inform company selections and pressure increase. This role entails designing and engaging in studies, studying records, and presenting actionable insights to various departments inside the corporation. The Lead, Consumer Insights works cautiously with advertising, product development, and senior management to make sure that client insights are incorporated into the business enterprise’s strategies and projects.
Lead Consumer Insights Skills
Analytical Skills:
Strong capacity to investigate complex statistics gadgets and extract vast insights.
Proficiency in the usage of statistical equipment and software software like SPSS, SAS, or R.
Research Methodology:
Expertise in each qualitative and quantitative study technique.
Ability to lay and conduct surveys, recognition corporations, and other studies studies.
Communication:
Excellent verbal and written communique skills to present findings correctly.
Ability to translate complex data into comprehensible and actionable insights for various stakeholders.
Project Management:
Capability to manipulate multiple studies projects simultaneously, ensuring timely and correct shipping.
Skilled in resource allocation, timeline management, and budgeting for research tasks.
Strategic Thinking:
Strong ability to think strategically and align client insights with agency goals.
Proficiency in identifying market traits and forecasting destiny customer behaviors.
Lead Consumer Insights Roles
Research Leader:
Oversees the format and implementation of purchaser studies studies.
Ensures that studies methodologies and practices meet the highest standards.
Data Analyst:
Analyzes statistics from several resources to apprehend client conduct and tendencies.
Utilizes superior analytical techniques to derive insights from statistics.
Insights Communicator:
Presents study findings and insights to senior management and different stakeholders.
Creates opinions and suggests that efficiently speak key insights and guidelines.
Strategic Advisor:
Provides strategic advice primarily based on consumer insights to inform enterprise decisions.
Collaborates with advertising and marketing, product improvement, and different departments to combine insights into techniques.
Team Leader:
Leads and mentors a group of researchers and analysts.
Fosters a collaborative and modern painting environment.
Lead Consumer Insights Responsibilities
Conducting Research:
Design and conduct whole client research studies, together with surveys, attention businesses, and interviews.
Use each qualitative and quantitative research technique to accumulate statistics.
Analyzing Data:
Analyze information to perceive patterns, inclinations, and insights about purchaser behavior.
Use statistical systems and software program programs to manner and interpret records.
Providing Insights:
Translate research findings into actionable insights and hints.
Present insights to senior management and other stakeholders clearly and compellingly.
Supporting Business Strategies:
Collaborate with advertising, product development, and other departments to make certain purchaser insights are incorporated into industrial business enterprise strategies.
Provide strategic recommendations based totally on patron insights to inform organization picks.
Managing the Research Team:
Lead and mentor a set of researchers and analysts.
Ensure that the team has the critical belongings and help to conduct first-rate studies.
Lead Consumer Insights Education and Qualifications
Bachelor’s Degree:
A bachelor’s degree in advertising and marketing, business enterprise, psychology, sociology, or an associated area is usually required. This affords a foundational understanding of research standards and purchaser behavior.
Advanced Degree (Optional however Preferred):
A master’s degree in a relevant location may be high first-class, presenting superior understanding and know-how in patron studies and evaluation.
Professional Experience:
Significant enjoyment in purchaser research, data evaluation, or an associated characteristic. Experience in a leadership function is quite perfect.
Certifications:
Certifications such as Certified Market Research Professional (CMRP) or equivalent can beautify qualifications and reveal an understanding of market studies.
Technical Proficiency:
Proficiency in the usage of statistical equipment and software program programs for statistics assessment (e.g., SPSS, SAS, R).
Familiarity with studies methodologies and pleasant practices.
Apply Now: Lead Consumer Insights
More Jobs
Lead Application Support Engineer