Business Development Executive-General Trade | Baroda
Business Development Executive | 4 – 9 years
The Business Development Executive at NIVEA, based in Baroda, is tasked with riding income overall performance and profitability inside the Traditional Trade channel. This position includes managing the distributor sales group, executing strategic alliances with key retailers, and ensuring the green implementation of promotional sports. The Executive is responsible for accomplishing sales targets, handling economic and distributor responsibilities, and keeping aggressive marketplace positioning through effective reporting and opposition tracking. A graduate degree, 5+ years of sales enjoy, and proficiency in Microsoft Office are required for this position.
Role: Business Development Executive
Company: NIVEA
Experience: 4 – 9 years
Salary: Not Disclosed
Location: Vadodara
About Company
NIVEA, a globally identified skin care emblem, is known for its depended-on and outstanding products that cater to numerous pores and skin needs. Founded in 1911, NIVEA has a rich historical past of innovation and commitment to skincare excellence. The brand gives a wide variety of merchandise, consisting of moisturizers, sunscreens, and cleansers, which might be designed to nourish and shield the skin. NIVEA is dedicated to selling healthful, stunning pores and skin for all, making it a family call in skin care worldwide.
Job Description
The Business Development Executive at NIVEA is responsible for overseeing the sales performance and profitability of the Traditional Trade/General Trade channel inside an assigned territory. This function includes helping the Area Sales Manager (ASM) in attaining nearby income goals, handling the distributor income crew, and ensuring the effective execution of business enterprise techniques to maximize sales opportunities. The areas under NIVEA’s operational purview are divided into North, East, West, South, and Central zones, and the role requires a proactive technique for income management within these defined territories.
Key Responsibilities:
Business Objectives:
The primary objective of the Business Development Executive is to fulfill quantity and cost targets in the assigned territory, making sure compliance with budgetary constraints and business enterprise regulations.
The position entails executing strategic alliances with key shops and making sure well-timed implementation of promotional sports specific to every outlet and retail chain. Coordination with the vending group is crucial to maintaining logo visibility and executing branding activities in shops.
Managing schemes and promotional sports, each advertising and marketing and sales-associated is a key thing of the position. The Executive is accountable for making sure that each sports are pre-approved and discussed for the duration of monthly evaluation conferences.
Another vital obligation is controlling and maximizing shelf area in key accounts to make sure NIVEA products are prominently displayed.
The Executive must manipulate the fitness of the distributor channel every month, assist in sales forecasting on the logo and SKU levels, and offer schooling and development opportunities to the distributor income crew. Regular remarks are vital for continuous improvement and achieving sales desires.
Financial Responsibilities:
The role includes meticulous documentation of outlet fees, consisting of damages, change schemes, promotional costs, and visibility charges, for audit purposes.
The Business Development Executive must settle distributor and outlet claims inside stipulated timeframes and make certain the submission of No Objection Certificates (NOCs) from vendors quarterly and from Traditional Trade stores annually.
Tracking the performance of investments and promotions throughout retailers is another vital economic obligation.
Distributor Responsibilities:
Ensuring the timely appointment and operationalization of all deliberate vendors inside the area through the right coordination is crucial.
The Executive is responsible for comparing distributor performance and overseeing the destruction of broken or expired items at distributor premises with previous approval.
Reviewing and optimizing distribution fees through quarterly checks of routing and scheduling, at the side of monitoring inventory manipulation, ensures that stock tiers meet market demand.
The appointment of Distributor Sales Representatives (DSR) and salesforce, identifying gaps in insurance, and optimizing distribution width and intensity are essential for powerful market penetration.
Outlet Responsibilities:
The role entails making sure gold is well-known merchandising using executing set planograms and preserving a comprehensive database of all Traditional Trade retailers, inclusive of administrative, business, and commercial enterprise info.
Regular month-to-month adventure-making plans for local Traditional Trade employees in collaboration with the ASM are important.
The Executive is chargeable for retaining agency property in Traditional Trade outlets, ensuring timely implementation of visibility, promotional schemes, and the show of POP materials, banners, billboards, etc.
Planning and enforcing promotional campaigns tailored to neighborhood marketplace segments and coping with promotional budgets for the territory are essential aspects of the role.
Competition Tracking Responsibilities:
The Executive is accountable for reviewing and decoding competition sports through in-depth market analysis to refine marketing strategies.
Providing immediate feedback to make certain timely and appropriate motions is critical to maintaining a competitive side in the market.
Reporting Responsibilities:
Accurate and timely reporting is crucial to the role. The Executive should meet all reporting schedules, screen weekly and monthly effects, identify deviations from plans, and take essential corrective actions.
Administrative reporting to the Area Sales Manager is needed, alongside maintaining music of secondary income and undertaking everyday reviews with the prolonged income group.
The Executive is likewise accountable for MIS reporting using online IT-enabled structures.
Required Qualifications:
Education: A graduate degree in any field is required. A diploma or diploma in Business Management or an associated subject is preferred.
Experience: The candidate must have at least five years of revel in income, with at least 2 years of enjoying managing Traditional Trade in India.
Technical Skills: Proficiency in Microsoft Office is needed.
Languages: Basic command of spoken and written English is important At NIVEA one hundred Words
Benefits at NIVEA
Career Growth Opportunities: NIVEA offers a clear path for career development with non-stop expert development.
Comprehensive Health Benefits: Employees enjoy large fitness insurance, which includes clinical, dental, and vision plans.
Work-Life Balance: NIVEA promotes wholesome work-lifestyle stability with bendy running hours and aids in non-public well-being.
Employee Discounts: Attractive reductions on NIVEA products are supplied to all personnel.
Inclusive Work Environment: NIVEA fosters an inclusive way of life that values diversity and promotes equal possibilities.
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