- Job Role: Digital Marketing Strategist
- Salary: $100,000 – $130,000 a year
- Location: New York, NY 10003
- Company: Capgemini
- Qualification: Bachelor’s Degree
- Experience: 5–7 years of experience
ABOUT CAPGEMINI
Capgemini is a global chief in consulting, technology services, and virtual transformation, with a considerable presence within the United States. The corporation enables businesses across various industries, together with financial services, healthcare, manufacturing, and retail, to harness the power of the era to force innovation and increase. With information in regions such as cloud computing, AI, statistics analytics, and cybersecurity, Capgemini works with clients to create custom-designed solutions that enhance operational performance, beautify purchaser reports, and foster long-term period fulfillment. Known for its collaborative approach,
Capgemini brings together various crews of professionals to deal with complicated challenges and supply measurable outcomes. The employer values sustainability and social duty, aiming to create an advantageous impact for clients and communities. Capgemini’s purchaser-first philosophy and commitment to innovation make it a relied-on accomplice for agencies attempting to find digital transformation in today’s unexpectedly evolving marketplace.
Job Description:
A Digital Marketing Strategist develops, implements, and manages online advertising campaigns to pressure brand interest, engagement, and earnings. They have a look at market tendencies, competitor hobbies, and consumer conduct to optimize strategies at some point of digital structures like social media, search engine optimization, e-mail, and paid marketing. The position consists of content material-making plans, marketing campaign execution, performance monitoring, and the use of analytics equipment to refine techniques. Strong communique, creativity, and analytical abilities are important, in conjunction with knowledge of digital advertising tools. The strategist collaborates with bypass-realistic organizations to ensure a cohesive and effective virtual presence and increase.
Key Responsibilities:
- Campaign Strategy & Execution: Develop and enforce records-driven digital marketing techniques across a couple of channels which incorporate seek engine advertising, paid commercials, social media, content advertising, electronic mail advertising, and marketing and advertising. This includes setting goals, figuring out target audiences, and selecting suitable systems.
- Content Creation & Planning: Collaborate with innovative teams to create appealing content tailor-made to precise virtual systems and goal marketplace goals. Oversee content material cloth calendars to ensure consistency and alignment with business targets.
- Performance Tracking & Analysis: Monitor, examine, and file on campaign normal performance with the use of analytics tools which include Google Analytics, social media insights, and e-mail advertising and marketing software applications. Use facts to modify strategies for improved outcomes.
- Search engine marketing & SEM Optimization: Lead SEO (SEO) and search engine advertising and advertising (SEM) tasks to boost organic and paid site visitors. This includes key-phrase research, content material material optimization, hyperlink building, and optimizing paid advert campaigns.
- Social Media Management: Develop and execute social media campaigns at some stage in systems (Facebook, Instagram, LinkedIn, and so on.), developing brand visibility, engagement, and conversion charges. Track typical overall performance and engagement metrics.
- Customer Insights & Market Research: Analyze customer facts, market tendencies, and competitor hobbies to apprehend client conduct and pick out new opportunities. Tailor digital strategies based on these insights.
- Collaboration with Teams: Work with flow-beneficial groups like sales, design, and product groups to make certain cohesive strategies and integrated advertising efforts. Communicate campaign development and results surely with stakeholders.
- Budget Management: Manage budgets for digital advertising campaigns, making sure charge-powerful allocation of belongings for optimum ROI.
Key Skills:
- Analytical Skills: Ability to interpret records, and song KPIs, and derive actionable insights to optimize campaigns and strategies.
- Creativity: Crafting progressive and tasty content material material, campaigns, and marketing and advertising and marketing ideas that resonate with goal audiences.
- Search engine marketing/SEM Expertise: Proficiency in on-web page and rancid-web page search engine optimization, keyword researchh, Google Ads, and distinct SEM techniques.
- Communication Skills: Clear and effective verbal exchange, every written and verbal, to engage with teams and stakeholders.
- Technical Proficiency: Knowledge of digital advertising dedevicessGoogle Analytics, SEMrush, Hootsuite, Mailchimp, and so on.) and marketing systems.
- Project Management: Strong organizational capabilities and the capability to govern more than one on-campus and duties simultaneously.
- Adaptability: Ability to brief pivot techniques primarily based on traits, information, and marketplace shifts.
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